Wednesday, March 11, 2009

Bjørnebryg - the reason God invented Denmark


"Far back in history the bear has been a part of the Harboe Brewery and it is still adorning the Bjørnebryg. The strong and characteristic beer contains 7,7% alcohol."


Possibly the best piece of copywriting ever conceived. Look at that awesome design. Only White Ace looks more attractive.
I dare say this beer is better than White Ace, both in terms of flavour and in terms of strength. White Ace is, of course, more readily available in the UK and much more likely to generate disgust from the public when consumed in broad daylight whilst waiting for your smack dealer to come through. White Ace is of course also not a beer but a white cider (sulphate overdose!), so the comparison falls short on several points. Well no, just the one.
I don't think this beer is available in the UK, which is tantamount to a crime. In Denmark the "Bear Brew" is fave among the drinking classes. Combined with a few 30mg codeine pills this golden liquid is an adequate and quite beautiful intoxicant.

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